33 Best Quotes on Customer Engagement

Users have a multi-faceted, complex and often overwhelming well of needs. They search for the most effective and satisfying way to fulfill their needs through products, services, and people. As marketers and product managers, how do we discover and react to our users needs to receive the most return on our investment? Here are our top 33 quotes from brilliant minds with insight on customer engagement.

  1. “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” — John Russell

  2. “People don't care how much you know until they know how much you care.” ― Theodore Roosevelt

  3. "When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." — Dale Carnegie

  4. “People say, “You are what you eat.” But in startups, I would say, “You are what you measure.” If all you measure is vanity metrics, then this is what your business will focus on. If you don’t measure anything, then you’ll just become reactive and not learn.” — Zaid Zawaideh

  5. “How you think about your customers influences how you respond to them.” ― Marilyn Suttle

  6. “Measuring your marketing ROI is like using a map. Without it, you don’t know where you’re going and don’t know if you’re moving in the right direction. It’s key to any marketing initiative and should be a high priority for every marketer.” — Matt Gratt

  7. “Sometimes the best discoveries are the result of simple observations” ― Dr. Seyed Reza Agha Seyed Hosseini

  8. "If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts." — Rod Nichols

  9. "The key ingredient to a better content experience is relevance." — Jason Miller

  10. “When a brand connects with their customer, that in some ways is the easy part, the hard part is keeping the customer at the center after the success/profits comes flooding in. Success can breed complacency, success can breed arrogance.” — Anna Farmery

  11. "As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about." — Larry Weber

  12. "Not viewing your email marketing as content is a mistake." — Chris Baggott

  13. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker

  14. “In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that.” — Bill Gates

  15. "It’s not difficult getting to $2,000 a month; it’s staying there that poses the challenge. Unlike a coffee shop or bakery that may provide more predictable and stable cash flow, successful SaaS products require a deeper understanding of client behavior and what they desire from the online experience. Your channels for client retention and maintenance and acquisition via marketing should be managed separately, each having its own dedicated team. Don’t mix the two." — Simon Grabowski

  16. “You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.” — John Jantsch

  17. “The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

  18. “It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” — Mark Cuban

  19. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” ― Kevin Stirtz

  20. "The real art of conversation is not only to say the right thing in the right place, but to leave unsaid the wrong thing at the tempting moment." — Lady Dorothy Nevill

  21. “If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” — Jeff Bezos

  22. “To succeed in business you need to be original, but you also need to understand what your customers want.” — Richard Branson

  23. "Tracking marketing is a cultural thing. Either tracking matters or it doesn’t. You’re in one camp or the other. Either you’re analytical and data-driven, or you go by what you think works. People who go by gut are wrong." — Stuart McDonald

  24. “The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.” ― Kevin Stirtz

  25. "With notable success stories such as DropBox and Evernote, many SaaSs adopt the freemium approach as a fire-starter to get things rolling. But freemium wins can be misleading. Freemuim is a stellar way to test your product, find out what your customers really want, and build your list but free users don’t pay the bills. Master the foundations first, learn how to sell and deliver the product efficiently, then dive into freemium. Only then will the greatest rewards be most tangible." — Arie Shpanya

  26. “Either write something worth reading or do something worth writing.” — Benjamin Franklin

  27. “Content is King!” — Bill Gates

  28. “Markets are conversations.” — Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto

  29. “Marketing is about experiments. If you’re not measuring results for your experiments, you’ll never be able to improve. Be very cognizant of how you’re spending your money and what the results are. For every dollar you spend, translate it into dollars from a lifetime value perspective of your customers. To measure success based only on open rates and return rates, you’re missing the point. Measure the cost of customer acquisition and lifetime value. If you’re not measuring those, you don’t really have a marketing program.” — Peter Mollins

  30. “Don’t find customers for your products, find products for your customers.” — Seth Godin

  31. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” — Dale Carnegie

  32. “Attention is a main asset in marketing.” ― Toba Beta

  33. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” — Steve Jobs

Establishing and maintaining the lifetime value of a customer is a carefully blended concoction of targeted engagement and relationship building, all drawn from meaningful data analysis. True care for understanding the customers pains, and then providing a solution to effectively alleviate those pains, creates interactions mutually beneficial to the company and user. The big take away from these quotes is: when customers are put first, revenue follows.

Photo Credit flickr.

Tabitha Ford

She is a TechStars Associate.

See more posts from Tabitha Ford