E-BOOK: Fundamentals of Engagement Marketing
We happy to release our latest e-book - THE 8 FUNDAMENTALS OF ENGAGEMENT MARKETING (download here).
In this e-book, we help define some of the important, elemental strategies and practices that lead to success in this new software world - a world defined by user engagement, retention, growth and high lifetime values.
Some of the strategies highlighted in this book include:
Defining Engagement for your product and brand (we built a product called Sherlock to help with that)
How to market with Empathy
How to think about Personalization
How to Add Value for your customers - even through your marketing efforts
Why you should treat user engagement as a Team Sport
Why you should think well Beyond Conversion
How to think about engagement Beyond the Thin Walls of your Product
Why all engagement marketers need to Embrace Data
And finally (but maybe more importantly) -
- Understanding the most important metric for any software business today - Lifetime Value
We may be biased (😀 ), but we think this e-book is essential for any person charged with, or simply passionate about, driving world-class levels of user engagement for your product and brand.
Have any feedback? We'd love to hear from you!