Introducing...Section level rules!
What if I told you it is possible to send targeted, personalized messages in your emails.
You mean, like how Google and Facebook shows me relevant ads?
Yes, something like that.
Well, I imagine that I’d drive engagement way up.
Right, in fact, you could drive email engagement higher than Facebook and Twitter combined.
Wow. That sounds great. Where I can get a piece of that?
We released a new feature!!! We call it “Section-level Rules” and we’re really proud of it. With Section-level Rules, you can set rules in specific sections of your email, so that only certain users see that content.
Here’s how it works:
Let’s say there’s a message you only want to users in San Francisco to see. In this case, it’s a message about a job fair being held in San Francisco.
You simply add a rule to that section.
After the rule is applied, only people like Janice, who lives in San Francisco, will see the job fair message.
Pretty powerful stuff. With Section-level rules, we’re making creating dynamic and hyper-personalized emails a breeze.
A couple other uses cases to get the creative juices flowing:
Upgrade message for a dating app
Coupon for an online clothing store
As I said, the opportunities for this functionality are vast. We’ll have more examples to share very soon. We’re very much looking forward to seeing the great things our users do with it.
Would love to hear your feedback on this new feature!