Four Steps for Creating a User Engagement Score
If you are interested in creating an engagement scoring model (and reaping all the benefits of that)
Introducing Sherlock - User Engagement Analytics Done Right
â€œNever theorize before you have data. Invariably, you end up twisting facts to suit theories, i
E-BOOK: Fundamentals of Engagement Marketing
We happy to release our latest e-book - THE 8 FUNDAMENTALS OF ENGAGEMENT MARKETING (download here).
Who Should have Access to User Engagement Data?
In shortâ€Šâ€”â€Ševeryone. User Engagement is a team sport. Everyone from Engineering to Customer Su
Mailchimp is Right
Last week, Mailchimp announced a very controversial decision to shut down Mandrill - their hugely po