Four Steps for Creating a User Engagement Score
If you are interested in creating an engagement scoring model (and reaping all the benefits of that)
Introducing Sherlock - User Engagement Analytics Done Right
“Never theorize before you have data. Invariably, you end up twisting facts to suit theories, ins
E-BOOK: Fundamentals of Engagement Marketing
We happy to release our latest e-book - THE 8 FUNDAMENTALS OF ENGAGEMENT MARKETING (download here).
Who Should have Access to User Engagement Data?
In short — everyone. User Engagement is a team sport. Everyone from Engineering to Customer Success
Mailchimp is Right
Last week, Mailchimp announced a very controversial decision to shut down Mandrill - their hugely po